Deborah Palacio of WebUndies.com Is Honored as One of NJ’s Top 50 Women in Business for 2013
Cranford, NJ – WebUndies.com, a New Jersey-based Internet retailer, is proud to announce that managing partner Deborah Palacio has been named one of New Jersey’s Best 50 Women in Business by NJBIZ. Her accomplishments and those of the other honorees will be the focus of an awards ceremony on March 21, 2013 at The Palace at Somerset Park, in Somerset, NJ.
The NJBIZ Best 50 Women in Business Awards recognize New Jersey’s top women business leaders. An independent panel of judges selected the honorees based on their dedication to business growth, professional and personal accomplishments, community involvement, and advocacy for women.
“We are truly fortunate to have the opportunity to recognize this outstanding group of women,” says Thomas Curtin, publisher of NJBIZ. “As business and community leaders, they are constantly redefining success within and outside the business arena.”
For Palacio, starting WebUndies.com was all about the opportunity to do something few were doing: build a company and still be a full-time mom. She was expecting her first child and working long hours as a department manager at Nordstrom when she realized the Internet offered opportunities to sell products without having a physical storefront. Inspired by a mall kiosk selling novelty boxer shorts, Palacio decided to sell kitschy, fun boxers online.
“Friends laughed when Deb started her business: ‘You’re selling what???’ was the typical comment,” notes WebUndies partner Terri Hunsinger. “Deb took a risk starting WebUndies in 1999 as an Internet-only business at a time when few retailers were selling online. She saw the potential and ran with it, and today WebUndies is a multi-million dollar business, employing 12 people.”
To qualify for the Top 50 honor, nominees had to meet selection criteria that included holding significant authority for decision making in her company. “Deb is an outstanding example of what women are accomplishing in business today,” says Loraine Kasprzak, managing director of Westfield-based Advantage Marketing Consulting Services. “She is a smart, dynamic leader who believes in giving back to the community.”
WebUndies.com went online in 1999 as a specialty retailer focusing on licensed novelty boxer shorts with about 15 designs. Since then the company’s product offerings have expanded and now exceed 2,300 styles. WebUndies.com also stocks lounge pants, robes and t-shirts for men; boxer shorts, lounge pants and pajamas for children; and panties, pajamas and lounge pants for women. Popular product lines include the Simpsons, Superman, Batman, Hello Kitty, SpongeBob Squarepants, Snoopy and Peanuts. The company’s website is WebUndies.com which is accessible as both a web and mobile site. Advance notice of new products and specials is available on facebook.com/fununderwear.
WebUndies.com has been a top holiday seller on Amazon.com. The company has been featured on CNN Headline News, MSNBC.com, and The Howard Stern Show; as well as Playboy, Cosmopolitan, and Maxim magazines; US Weekly, Star, Rolling Stone, Men's Journal, and many other regional and international publications.
The company offers affordable custom printing services for customers who are running fundraisers or events. WebUndies.com can imprint boxers, lounge pants, blankets, hospital scrubs and more. Bulk pricing is available for orders of 36 units or more. This option is very popular for Boxer Bingo events held as part of high school “Project Graduation”.