Undies on the Radio? Deborah Palacio of WebUndies.com to Appear on Secrets of Success Women Entrepreneurs Radio
Cranford, New Jersey –Deborah Palacio, Managing Partner at WebUndies.com, will appear on Women Entrepreneurs: The Secrets of Success Radio with host Deborah Bailey on Wednesday, August 24, 2011 at 1:00pm. Women Entrepreneurs Radio features stories of transitions from women who have followed their dreams to become entrepreneurs. To listen to the broadcast, access this link: http://www.blogtalkradio.com/coachdeb/2011/08/24/deb-palacio-of-webundiescom. The broadcast will also be available on-demand after it airs on August 24.
Palacio will talk about her journey from working for a prestigious bricks and mortar retailer to running a successful Internet-only business. She believes that being “a woman with a past” is what helps her succeed as an entrepreneur
It was because of her graduate semester abroad in Paris that Palacio realized that if she could survive and thrive on her own in a foreign country, she could easily figure out how to start and run a business. Starting WebUndies was all about the opportunity to do something few were doing: build a company and still be a full-time mom.
Palacio was expecting her first child and working long hours as a department manager at Nordstrom when she realized the Internet offered opportunities to sell products without having a physical storefront. Inspired by a mall kiosk selling novelty boxer shorts, Deb decided to sell kitschy, fun boxers online.
“Friends laughed when I started WebUndies: ‘You’re selling what???’ was the typical comment I got,” notes Palacio. Today WebUndies is a $1.5 million business – and growing. The company offers over 2,000 styles of boxers, briefs, pajamas and t-shirts with popular characters such as Superman, SpongeBob Squarepants and Hello Kitty as top sellers.
WebUndies.com went online in 1999 as a specialty retailer focusing on licensed novelty boxer shorts with about 15 designs. Since then the company’s product offerings have expanded and now exceed 2,000 styles. WebUndies.com also stocks sleep pants, robes and t-shirts for men; boxer shorts, lounge pants and pajamas for children; and panties and loungewear for women. The company offers advance notice of new products and specials on Twitter @Webundies and on its Facebook page at http://www.facebook.com/fununderwear. WebUndies.com has been a top holiday seller on Amazon.com for the past two years.