Entrepreneur Deborah Palacio of WebUndies.com Nominated for 2011 Ernst & Young Entrepreneur of the Year® Award
Westfield, New Jersey – Advantage Marketing Consulting Services is pleased to announce that Managing Director Loraine Kasprzak has nominated Deborah Palacio, Managing Partner at WebUndies.com, for an Ernst & Young Entrepreneur of the Year® Award in the Retail and Consumer Products category. The world’s most prestigious business award for entrepreneurs, Ernst & Young Entrepreneur of the Year Award celebrates those who are building and leading successful, growing and dynamic businesses.
For Deb, starting WebUndies was all about the opportunity to do something few were doing: build a company and still be a full-time mom. She was expecting her first child and working long hours as a department manager at Nordstrom when she realized the Internet offered opportunities to sell products without having a physical storefront. Inspired by a mall kiosk selling novelty boxer shorts, Deb decided to sell kitschy, fun boxers online.
“Friends laughed when Deb started her business: ‘You’re selling what???’ was the typical comment,” notes Loraine. “Deb took a risk starting WebUndies in 1999 as an Internet-only business at a time when few retailers were selling online. She saw the potential and ran with it, and today WebUndies is a $1.5 million business, employing 12 people.”
“Deb expects a lot of herself, her employees and suppliers. She leads by example and believes that even if you run the company, you’re not too good for certain jobs,” says Loraine.
WebUndies has remained a growing company dedicated to fun, quality merchandise through some challenging economic times and in a turbulent retail industry climate.
About the Ernst & Young Entrepreneur of the Year Award
Ernst & Young Entrepreneur of the Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Ernst & Young Entrepreneur of the Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in 50 countries.
WebUndies.com went online in 1999 as a specialty retailer focusing on licensed novelty boxer shorts with about 15 designs. Since then the company’s product offerings have expanded and now exceed 2,000 styles. WebUndies.com also stocks sleep pants, robes and t-shirts for men; boxer shorts, lounge pants and pajamas for children; and panties and loungewear for women. The company offers advance notice of new products and specials on Twitter @Webundies and on its Facebook page at http://www.facebook.com/fununderwear.
WebUndies.com has been a top seller on Amazon.com for the past two years during the holiday season.
About Advantage Marketing Consulting Services
Advantage Marketing Consulting Services, LLC, (www.advantage-marketing.com) works with large and middle market companies as well as nonprofits that lack focus in their marketing and are struggling to reach their target markets. Whether it’s a social media strategy for a professional services firm or an email campaign for a local Internet retailer, the company offers clients creative and practical marketing solutions that build awareness, attract prospects and turn them into customers.