May 7, 2004 Press Release:

FOR IMMEDIATE RELEASE:

CONTACT:
Donna Marino - Marketing Director
WebUndies.com
Email: press@webundies.com

WebUndies celebrates 5th Anniversary!

Cranford, NJ - May 5, 2004
WebUndies.com, the most prominent on-line retailer of novelty boxer shorts, is celebrating its 5th Anniversary in business! That's right, it's pretty incredible! Five years ago this week, General Manager Scott Marino went live and waited patiently to see how on-line consumers would react to this refreshing new website! As quoted by Scott Marino, "We weren't sure how it was going to play out, but we were confident that we had captured an untapped market". Now, five years later he and his partners Deborah and Alex Palacio have not only implemented a fun way to purchase "undies" but have maintained their position in the market as the dominant retailer of on-line novelty undergarments for men and women.

To their credit, the WebUndies success story may be attributed to many factors including the remarkable offerings - over 500 styles, search engine placements, the ease and flow of ordering on the site and of course strategic advertising. WebUndies has been featured on Howard Stern, ESPN and CNN as well as editorial features in publications such as Playboy and Cosmopolitan.

Started as a "basement business" in 1999, WebUndies has grown steadily for 5 years. Recently, they relocated to a 3200 sq. ft office and warehouse space and doubled its staff in anticipation of continued growth. A ribbon cutting ceremony with Cranford, NJ Mayor Barbara Bilger will take place May 14th to officially open the new facility.

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