November 10, 2003
Press Release:
FOR IMMEDIATE RELEASE:
CONTACT:
Donna Marino - Marketing Director
WebUndies.com
Email: press@webundies.com
It's not just underwear,
it's fun to wear!
Cranford, NJ, November 10, 2003 - WebUndies.com,
the internet's largest retailer of novelty boxer
shorts and loungewear, announced that it has
acquired "FunnyUnderwear.com". WebUndies
procured the former competitor's name, website,
inventory and customer database. It is the first
major acquisition by WebUndies.com as they aim
to maintain their position in the market as
the largest retailer of novelty boxer shorts
on the world wide web.
WebUndies also announced the addition of Nick
& Nora Confidential brand underwear to their
already extensive collection. Nick & Nora
is the first designer label added to the line
since Joe Boxer's departure. The Joe Boxer label
was purchased by Kmart in 2001. WebUndies was
not attempting to replace Joe Boxer but rather
to extend their market share within the ladies
division. The Nick & Nora label is one of
the hottest in today's fashion. Many stars have
been spotted sporting trendy Nick & Nora
products. Celebrities from sitcoms such as Everybody
Loves Raymond and Will and Grace have been seen
lounging around in fun products by Nick &
Nora. The new Nick & Nora ladies underwear
collection includes a traditional "Days
of the Week" grouping, a "Happy Hour"
duo, suitable for Cosmopolitan and Margarita
lovers alike and a "Love & Marriage"
collection, perfect for the bride to be!
Finally, WebUndies has expanded by adding a
variety of new styles for the big and tall man.
The big and tall boxers, produced by Big Daddy,
include fun novelty prints. The demand for quality
products by the big and tall customer has significantly
increased over the last few years, calling for
better selections of clothing including fun
underwear.
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