August 17, 2000 Press Release:

FOR IMMEDIATE RELEASE:

CONTACT:
Scott Marino – General Manager
WebUndies.com
Email: smarino@webundies.com

WebUndies.com featured as popular web destination on CNN

Cranford, NJ – August 16, 2000 — WebUndies.com, the internet’s largest retailer of novelty boxer shorts, was featured as the on-line web destination of the day on CNN Headline News. The 45 second editorial portrayed WebUndies.com as a popular e-commerce site to visit, offering the largest selection of novelty boxer shorts on the internet.

Immediately after the piece aired, web traffic significantly increased. "We experienced well over 100,000 additional page views on August 16th," says Scott Marino, general manager for WebUndies.com. "CNN featured Superman, South Park, and the Pink Panther which are some of our most popular styles. CNN did a fantastic job with the editorial, and it came as a complete surprise to us." states Deborah Palacio, head buyer for WebUndies.com.

WebUndies.com launched its internet site in May 1999 offering about 30 different styles of novelty boxer shorts, expanding its offering to almost 200 styles by August 2000. WebUndies.com has been featured as a "Cool Sitings" site on Netscape, was selected as one of the 600 "coolest" shopping websites in the Internet Cool Guide Shopping book, and has earned a rating of four and a half stars out of a possible five stars as rated by its customers on BizRate.com.

For additional information or media kit, contact:

Scott Marino
70 Jackson Drive, Unit D
Cranford, NJ 07016
smarino@webundies.com

WebUndies.com is located in Cranford, NJ. The company is an internet retailer offering the largest selection of novelty boxer shorts on the internet. Launched in May 1999, the company has expanded rapidly and plans to continue offering ever-increasing product selections.

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